The New York Times joins the fun →
From the link above:
Word of the Moment | Brocavore
FOOD
| By CHRISTINE MUHLKE | JANUARY 27, 2010, 4:02 PM
ˈbrōkə vôr (n.) | A dude involved in the local food movement and restaurant scene. Typically identified by his fixed-gear bicycle, tattoos, facial hair and fondness for craft beer (preferably Sixpoint) in a jar and early Pavement. Commonly seen at Roberta’s, Prime Meats, the Bell House.
(Viewer submission)
